Tons of selling activity occurs every day as reps try to penetrate high-value accounts. It’s your job to keep your reps focused on the right accounts, help them become CEOs of their own territories, and ultimately drive predictable, sustainable revenue. Easier said than done, right?

A panel of leading sales execs will join moderator Dana Therrien, Research Director at SiriusDecisions, to share their strategies for effectively penetrating target accounts and maximizing team productivity. Watch this interactive session to discover how you can:

Watch this interactive session to discover how you can:

  • Leverage real-time activity data to improve account penetration
  • Ensure all your most important accounts are being worked
  • Improve rep productivity and enable better coaching
  • Model the attributes of A-players to inform the selling practices of the entire team
  • Up-level 1:1s and QBRs with better visibility into team activity

Find out how your peers are building efficiency into their account-based strategies to increase valuable selling time for reps and essential coaching opportunities for managers.

Dana Therrien

Service Director of Sales Operations Strategies at SiriusDecisions


Mark Parrinello

Vice President, Worldwide Sales at Cohesity


Stephanie Sahr

VP of Global Sales Operations at Digital Guardian



Jeff Stout
VP Sales at Clari

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