Forecasting the business in spreadsheets was not working for TrendKite, an innovator in the digital public relations space, growing 60% YoY.

Learn how they added visibility, rigor, and efficiency to their sales process that set them up for a successful merger with their prime competitor, Cision.

In this webinar replay, hear from Kevin McKeown, SVP Sales how this sales and forecasting process is becoming the gold standard for the joint entity by using activity data, automation and AI.