B-to-B sales organizations invest a lot of time, energy, and resources to improve sales rep competencies, but often overlook the importance of skills and knowledge in the sales ops function. For optimal performance, sales ops leaders must continually assess, develop and enhance competencies across seven core accountabilities: strategy and planning, sales intelligence, process design and management, support and administration, deal pursuit, technology, and project management.

Download this SiriusDecisions Research Brief to learn:

  • How to align with a sales organization's evolving needs
  • 7 core accountabilities of sales operations competencies
  • How to increase sales productivity by investing in sales operations

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