B-to-b sales organizations spend much of their energy and resources improving skills and knowledge competencies of sales reps, but often overlook the importance of investing in sales operations. SiriusDecisions research reveals that sales organizations devote between 3.6%-5.9% of sales budgets to sales operations.

Learn what sales operations priorities should be in preparation for 2018 and the five trends that impact the role greatly in 2018. 


Download this SiriusDecisions Research Brief to learn:

  • How to improve sales productivity and justify sales operations investment
  • How to elevate the role of data scientists
  • The five planning assumptions that should drive the agenda of sales operations leaders
  • The impact on sales operations from accounting changes driven by ASC 606 (IFRS 15)

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