Sales operations continues to broaden its strategic emphasis on increasing sales productivity, reducing administrative overhead and executing sales strategy.

Learn what sales operations priorities should be in preparation for 2019 and the key planning assumptions that leaders should incorporate into their planning for 2019.

Download this SiriusDecisions Research Brief to learn:

  • The role of AI in improving opportunity coaching, forecast accuracy, and activity capture
  • How to collaborate on an aligned planning process with other departments including marketing, product, and finance
  • How to leverage activity data to identify process improvements that can drive greater sales productivity
  • Ways to improve data quality while reducing the sales force automation system admin burden


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