The way winning B2B companies are generating revenue is fundamentally changing.

Gone are the days organizations can pass prospects from marketing to sales to customer success simply tossing them over an imaginary fence with little to no communication. Now more than ever it’s critical for everyone on the revenue team to be aligned and connected throughout the entire buyer’s journey.

This guide is meant to help revenue-minded marketers take a more active and connected role in driving revenue for their company. It will answer the following questions:

• How can you become a revenue driver?
• How can you align with your sales team on the pipeline?
• How can you drive pipeline conversions through the funnel?
• How can you measure ROI and optimize your marketing investment?