Approximately 80% of crimes committed in the United States involve the use of a motor vehicle. However, most consumer cameras struggle to automatically and accurately identify license plates due to issues like distance, blurriness, or speed.
In 2017, Garrett Langley established Flock Safety to combine devices that capture objective evidence with machine learning, providing unbiased investigative leads to law enforcement agencies.
“Our goal,” says Alex Latraverse, Chief Revenue Officer (CRO) at Flock Safety, “is to reduce crime by 25% over the next 3 years. We exist to help communities work together to eliminate crime.”
Over the past 4 years, Flock Safety has grown from $1M ARR to $100M+, and as of late 2022, Flock Safety is helping solve 5% of all reported crimes across the US.
But due to the Flock Safety business's unique nature, Alex struggled to effectively and efficiently roll up an accurate, reliable sales forecast.
Flock Safety was trying to manage sales forecasting with “spreadsheets and Salesforce,” shares Alex.
“We were exporting data into a spreadsheet, and then I manipulated it. I used the Salesforce forecast tab and pulled out a weighted forecast.”
And then, Clari.
“Clari has been game-changing in the way we cut through the complexity and provide an easy-to-understand platform to understand the health and trajectory of each of these business segments.”
Since Clari, Alex “can’t recall the last time” he’s used Salesforce to forecast.
Remember the complexity of Flock Safety’s business?
For Alex and his team, accurate sales forecasting is crucial not only for meeting their targets but also for effectively managing Flock Safety's intricate supply chain, manufacturing, and inventory systems. They need to anticipate sales targets precisely to determine supply chain requirements, sometimes necessitating the purchase of components as far as 12-18 months in advance.
And thanks to Clari, the team now has “a common platform and language all salespeople use.”
"I can't imagine why anyone wouldn't use Clari at this point. It's an amazing tool that simplifies everything. As a VP of Sales or CRO, Clari tops my list of favorite platforms. It's my go-to source for gaining insights into my business."
CRO, Flock Safety