Learn How to Improve Accuracy and Drive More Revenue

A successful sales organization starts with a good sales forecast. The forecast determines the entire operating rhythm of the company. Sales executives need an accurate forecast to plan strategic moves and investments, managers need to understand how to plan for their territories and coach their reps, and reps need to know how they will meet their goals and targets for the quarter.

So where to start?

Having led sales teams for over 20 years, Jeff found that the key begins with measurement. In 5 Non-Negotiable Sales Forecasting Metrics for Sales Leaders, he will explore the five metrics that are critical to sales forecasting, what they are, how to measure them, and why they matter for your sales team’s success — from one sales leader to another. 

Jeff Williams
Operating Partner, Bain Capital Ventures

Jeff Williams is an Operating Partner at Bain Capital Ventures, where he focuses on infrastructure software and security. Jeff has more than 25 years of operating experience helping early-stage enterprise software companies to scale and grow into market leaders.

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