Gartner's annual "Cool Vendors" Tech Go-To-Market report recognizes innovative offerings that improve go-to-market effectiveness and add value to existing CRM investments.


Download this report to understand how applying artificial-intelligence and predictive sales analytics solutions can help tackle the enterprise’s most difficult sales problems across the Opportunity-to-Close process, which spans the point from when a lead converts to a sales opportunity to when a deal is signed.

As a result:

  • Reps have insights to focus on the deals most likely to close or slip
  • Managers immediately spot pipeline risk and hidden upside deals
  • Senior-level executives can forecast revenue to the C-Suite with confidence

“Forecasting and pipeline management have become more challenging for many B2B sales leaders,” said Todd Berkowitz, Gartner Research Vice President. “Predictive sales analytics applications not only provide huge productivity boosts by automating this largely manual task, but also provide greater accuracy and visibility around the expected outcome of individual deals, as well as the likelihood of meeting forecast targets.”



Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The Gartner Cool Vendor Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner

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